Culture Is the Root of Human Behavior and the Key to Success
In business, we’re often obsessed with behavior—what people say, how they act, what they do in meetings. But behavior is the product of culture.
Culture is the root.
Culture is the context.
Culture is the key to everything.
Information is power. Why stop at surface-level understanding when you can unlock the code that drives behavior?
If You’re Working in the U.S., You’re Operating in a Cultural System
And like any system, it has its rules, logic, and expectations. If you don’t know what they are, you’re flying blind.
You may be misreading politeness for agreement.
You may be interpreting directness as aggression—or vice versa.
You may be unintentionally breaking trust, simply by communicating in ways that work elsewhere but not here.
Cultural Understanding Is Your Strategic Advantage
Cultural Intelligence is not just a “soft skill.” It’s not fluff. It’s the hard core of effective leadership and communication.
If you want to succeed in the U.S.—as a leader, team, or organization— U.S. culture training is your multiplier.
Because once you learn to see culture,
you see the hidden rules.
You see the meaning behind the words.
You see what others miss.
And that’s when real influence, trust, and success begin.
About Marike Korn
As a U.S. culture consultant and English communication coach, she helps global professionals and organizations thrive in the American business context. Marike's services include customized cultural intelligence training, executive coaching, and communication strategy for companies and professionals navigating the U.S. market.
Whether you’re leading a global team, entering the U.S. market, or simply want to build stronger relationships and greater trust with American colleagues and clients—she can help.
Ready to decode U.S. culture and lead with clarity? Ready to capitalize on the power of cultural knowledge? Learn more about her services here, email Marike Korn at office[at]lingualinkdc.net, or connect with her on LinkedIn.